Founded in 1972, Alacer Corporation aimed to focus on the vitamin supplement market – with a special emphasis on Vitamin C combined with Vitamin B supplements and other minerals. This caused Alacer to collaborate with many world renowned experts on Vitamin C like Nobel laureate Linus Pauling. In 1978, they introduced ‘Emergen-C’ a breakthrough vitamin drink that combines 1000mg of vitamin C, electrolytes and vitamin B. This pleasant tasting fizzy drink soon became a signature product for Alacer.
‘Emergen-C’ is a great-tasting fizzy drink that has been promoted as a fun way to improve overall health and relieve symptoms of exhaustion especially during the summer months. It has soon found a loyal following among millions of users around the world. Many athletes have replaced the traditional non-fizzy sports drinks with ‘Emergen-C’ from Alacer Corp since this contains multivitamins. This drink also contains high levels of potassium and around 28 electrolytes. Anyone who enjoys sports during summer and indeed all through the year can take a couple of packets of ‘Emergen-C’ and remain healthy and active all day long. Today, Alacer has its products sold by drugstores, mass merchandisers, drugstores and club stores. ‘Emergen-C’ has more than 10 flavors and the kid’s version has three flavors.